Bundles for wellness — starter stacks, monthly replenishment, tiered kits.
Supplements need trust up front and predictable refill later. Wolfpack's Fixed starter kits get customers in; Volume ladders on refills; Subscription contracts keep them.
What breaks in this vertical without bundles.
Wellness buyers are cautious on first order and consistent on repeats. Split the funnel: education-heavy Fixed starter kits for acquisition; Volume for refills; Subscription for retention.
Three bundle patterns that ship in this vertical today.
30-day starter stack (Fixed)
Merchant-curated stack at a fixed price. One SKU for the story, individual line items at checkout.
Buy 3 bottles, save 20% (Volume)
Volume ladder on a single SKU. Buy 3 save 20%. Buy 6 save 30%. Applied automatically at cart.
Monthly refill (Subscription)
Bundle + Recharge/Appstle/Skio. Contract-level discount, so recurring orders re-price correctly.
Fixed price on starter kits. Volume ladder on refills. Subscription contract at bundle price for recurring orders.
Copy the wellness starter template
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