Use case · Apparel

Bundles for apparel — build-your-own outfits, capsule kits, seasonal drops.

The highest-conversion pattern in apparel is Mix & Match by category. Wolfpack's variant-as-independent-product logic means customers can pick colors and sizes freely inside one bundle flow.

The problem

What breaks in this vertical without bundles.

Apparel merchants have deep catalogs but shoppers freeze at the AOV moment. Mix & Match bundles let shoppers assemble a look themselves — top + bottom + accessory — with a category discount ladder that pulls them into a 3+ item cart.

Working patterns

Three bundle patterns that ship in this vertical today.

wolfpackdemostore.myshopify.com
Build-your-own T-shirt pack (Mix & Match)
Full PageMix & Match

Build-your-own T-shirt pack (Mix & Match)

Category-driven Mix & Match with variant-independent selection. Buy 3 tees, save 20%; buy 5, save 30%. Discount ladder applied at cart.

Open live demo
wolfpackdemostore.myshopify.com
Capsule kit (Fixed)
Full PageFixed

Capsule kit (Fixed)

Merchant-curated 5-piece capsule at a single price. One SKU for browsing, individual line items at checkout for accurate inventory.

wolfpackdemostore.myshopify.com
Buy 2 tees, get a tote free (BOGO)
Full PageBOGO

Buy 2 tees, get a tote free (BOGO)

Acquisition-campaign BOGO. Trigger on category (any 2 tees), reward is a fixed product (tote). Enforced at cart, honored at checkout.

Recommended discount config

Category discount ladder: 10% at 2 items, 20% at 3, 30% at 5+. Layered with a BOGO on the free tote. Discount Combinations respected so it stacks with any store-wide code.

Relevant integrations
KlaviyoJudge.meLooxRechargeGorgias

Copy the T-shirt pack template

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